2025
Remi Remix
Brand Identity, Iconography, Motion Graphics
Character Design, Modeling, and Animation
Cartoon
>90K Views
Overview
Remi is a playful 3D bunny persona crafted to embody Remix.gg’s spirit of collaborative, AI‑powered game creation. By transforming the brand’s simple icon into a fully animated character, we gave Remix.gg a lively ambassador who sparks curiosity, welcomes new players, and supercharges top‑of‑funnel engagement.
Our Role
We led the full rebrand and identity development for Remix (formerly Farcade), from iconography and brand voice to character design and animation. Our goal was to create a brand that not only captured the spirit of their app (tiktok for games) but also served as a lovable character that could be used for various user engagement channels from videos to button interactions in-app.
Problem
Remix needed a rebrand, and launch video, fast - but long lasting.
Fresh off its seed round, Remix.gg realized its playful legacy name and icon wouldn’t carry the company into the next phase of growth. The team needed a rebrand that resonated with gamers yet signaled maturity and longevity to Series‑A‑level investors. The challenge was to evolve their logo into a new, lovable character centric logo, Remi—a professional, future‑proof mascot that bridges community excitement with boardroom credibility.
Solution
Remi came to save the day. An icon that merges gaming and social.
We distilled Remix.gg into a dual‑read icon—a discreet bunny that flips into an upside‑down game controller, cueing play and permanence in one glance. A refined palette and clean UI system keep it gamer‑friendly today while future‑proofing the brand for later funding stages. For launch, we animated the mark as Remi, a rigged 3D character who energizes videos and graphics without breaking visual consistency.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Remi Remix
Brand Identity, Iconography, Motion Graphics
Character Design, Modeling, and Animation
Cartoon
>90K Views
Overview
Remi is a playful 3D bunny persona crafted to embody Remix.gg’s spirit of collaborative, AI‑powered game creation. By transforming the brand’s simple icon into a fully animated character, we gave Remix.gg a lively ambassador who sparks curiosity, welcomes new players, and supercharges top‑of‑funnel engagement.
Our Role
We led the full rebrand and identity development for Remix (formerly Farcade), from iconography and brand voice to character design and animation. Our goal was to create a brand that not only captured the spirit of their app (tiktok for games) but also served as a lovable character that could be used for various user engagement channels from videos to button interactions in-app.
Problem
Remix needed a rebrand, and launch video, fast - but long lasting.
Fresh off its seed round, Remix.gg realized its playful legacy name and icon wouldn’t carry the company into the next phase of growth. The team needed a rebrand that resonated with gamers yet signaled maturity and longevity to Series‑A‑level investors. The challenge was to evolve their logo into a new, lovable character centric logo, Remi—a professional, future‑proof mascot that bridges community excitement with boardroom credibility.
Solution
Remi came to save the day. An icon that merges gaming and social.
We distilled Remix.gg into a dual‑read icon—a discreet bunny that flips into an upside‑down game controller, cueing play and permanence in one glance. A refined palette and clean UI system keep it gamer‑friendly today while future‑proofing the brand for later funding stages. For launch, we animated the mark as Remi, a rigged 3D character who energizes videos and graphics without breaking visual consistency.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Remi Remix
Brand Identity, Iconography, Motion Graphics
Character Design, Modeling, and Animation
Cartoon
>90K Views
Overview
Remi is a playful 3D bunny persona crafted to embody Remix.gg’s spirit of collaborative, AI‑powered game creation. By transforming the brand’s simple icon into a fully animated character, we gave Remix.gg a lively ambassador who sparks curiosity, welcomes new players, and supercharges top‑of‑funnel engagement.
Our Role
We led the full rebrand and identity development for Remix (formerly Farcade), from iconography and brand voice to character design and animation. Our goal was to create a brand that not only captured the spirit of their app (tiktok for games) but also served as a lovable character that could be used for various user engagement channels from videos to button interactions in-app.
Problem
Remix needed a rebrand, and launch video, fast - but long lasting.
Fresh off its seed round, Remix.gg realized its playful legacy name and icon wouldn’t carry the company into the next phase of growth. The team needed a rebrand that resonated with gamers yet signaled maturity and longevity to Series‑A‑level investors. The challenge was to evolve their logo into a new, lovable character centric logo, Remi—a professional, future‑proof mascot that bridges community excitement with boardroom credibility.
Solution
Remi came to save the day. An icon that merges gaming and social.
We distilled Remix.gg into a dual‑read icon—a discreet bunny that flips into an upside‑down game controller, cueing play and permanence in one glance. A refined palette and clean UI system keep it gamer‑friendly today while future‑proofing the brand for later funding stages. For launch, we animated the mark as Remi, a rigged 3D character who energizes videos and graphics without breaking visual consistency.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?