Video Production for Gaming

The Challenge

Why gaming video has the highest bar of any industry

Gamers consume more video content than any other audience. They've seen thousands of trailers. They analyze frame by frame. They can spot cheap production from a thumbnail. This audience doesn't forgive mediocrity.

Gamers are the most critical video audience on earth. This audience watches trailer breakdowns, frame-by-frame analyses, and comparison videos for fun. They've been trained by Blizzard cinematics, Riot's music videos, and PlayStation's launch trailers. Anything that feels half-baked doesn't just fail. It gets roasted publicly.
A bad trailer can kill a game before launch. The gaming community forms opinions fast and shares them faster. One underwhelming reveal trailer can create a negative narrative that follows your game through development and into launch. The announcement moment has to be perfect because the internet doesn't forget first impressions.
Gameplay footage rarely looks cinematic. Raw gameplay capture, especially for indie or early-stage games, rarely looks as good as the game feels to play. Camera angles, UI elements, loading screens, and early-build jank all need to be managed. Making gameplay footage look compelling is a craft most marketing teams underestimate.
The content cadence is relentless. Season updates, battle pass announcements, patch notes, event teasers, community spotlights, dev diaries. Live-service games need a constant pipeline of video content. Each piece needs to match the quality bar of the last one. There are no off weeks.
Cinematic trailers are expensive and time-consuming. The kind of cinematic trailer that goes viral during a Summer Game Fest showcase traditionally requires enormous budgets and months of production. Most indie studios and mid-tier publishers can't access that level of production, leaving a massive quality gap between their announcements and the AAA titles they're competing with for attention.
Community management requires video. The most engaged gaming communities expect regular video communication from developers. Text patch notes don't cut it anymore. Dev updates, roadmap videos, community celebrations, and retrospectives need to be visual, personal, and professionally produced.

What We Build

Video formats for gaming companies

Every format built for an audience that has seen everything and demands excellence. No shortcuts. No generic templates.

Game Trailers — announcement and launch trailers that build hype and survive frame-by-frame scrutiny
Cinematic Intros — opening sequences that set tone and immerse players before they touch a controller
Season & Event Trailers — ongoing content for live-service updates, battle passes, and in-game events
Community Content — dev updates, roadmap videos, and player celebration content that builds loyalty
Social & Short-Form — TikTok, YouTube Shorts, and Instagram content that drives organic discovery
Gameplay Showcases — polished gameplay capture with cinematic editing that makes the game look as good as it plays

Selected Work

Gaming and entertainment projects

Cinematic quality, 3D visualization, and character animation for projects where production quality isn't optional.

FAQ

Gaming video questions

Our AI cinematic pipeline and 3D capabilities allow us to produce visually stunning trailer content at a fraction of traditional cinematic production costs. We're not going to pretend we can match a Blizzard cinematic shot for shot on a tenth of the budget. But we can create announcement content that looks dramatically better than what most indie and mid-tier studios put out, using a combination of AI-generated imagery, 3D rendering, motion graphics, and expert editorial craft. The result is content that competes for attention alongside much bigger productions.

We're gamers. We understand the difference between a reveal trailer and a gameplay showcase. We know that gamers dissect every frame and will call out misleading footage. We understand the rhythm of a good trailer: the cold open, the tone-setter, the gameplay reveal, the release date sting. And we know that gaming communities have their own language, humor, and expectations that generic video agencies don't understand. We produce content that feels like it was made by people who actually play games, because it is.

Yes. We work with captured footage from Unreal, Unity, Godot, and other engines. We can take raw gameplay captures and transform them into polished showcases through camera work, color grading, pacing, and integration with cinematic elements. If your game has a replay system or free camera mode, even better. We know how to capture in-engine footage that looks cinematic while remaining honest about the actual gameplay experience.

Our retainer model is built exactly for this. Live-service games need season trailers, event announcements, patch note videos, and community content on a regular cadence. We embed in your team's workflow and production calendar, so content is ready when updates ship. On retainer, we build and maintain a visual system for your game's content, so every new piece is consistent while still feeling fresh. No starting from scratch every season.

Absolutely. We understand the specific requirements and audience expectations for showcase trailers. These are the most high-stakes moments in game marketing. The trailer needs to work on a massive stage, but also on a phone screen when someone watches the replay at 2am. We design for both contexts. We also produce the supporting content ecosystem: social cuts, extended gameplay reveals, and community hype content that extends the announcement's lifespan beyond the showcase window.

Game trailers for audiences with the highest standards on the internet

Why gaming video has the highest bar of any industry

Video formats for gaming companies

Gaming and entertainment projects

Gaming video questions

Your game deserves a trailer that makes people stop and wishlist.