Launch Videos

Launch videos that make people give a damn about your product.

Your product launch gets one window of attention. Most companies waste it with a forgettable feature tour. We build launch content on story — the kind that gets millions of views and makes people want to sign up, download, or buy before the video ends.

Get a Free Launch Video Concept See Our Tiers →

The Problem

Why most launch videos get ignored

You spent a year building something real — then launched with a video that could belong to any company in your category. Same motion graphics. Same voiceover cadence. Same zero emotional impact. Here's what keeps happening:

Feature tours nobody asked for

You walk through every button and dropdown hoping something resonates. Nobody watches past 8 seconds because there's no hook, no tension, no reason to care. Features don't create desire — stories do.

The $50K agency coin flip

Traditional agencies charge five figures for a single video with a two-month timeline. One deliverable, one format, one shot. If it doesn't connect, you've burned your launch budget on something that sits on a YouTube channel with 200 views.

AI slop that tanks credibility

You tried the avatar tools because they were fast. The result looks like a corporate training module from 2019. Your audience clocks it as AI in under a second and immediately associates your product with low effort.

Visually identical to competitors

Blue gradients. Floating UI mockups. A cursor clicking through screens. Template-based motion graphics that make your launch video indistinguishable from every other product in your space. You blend in when you need to stand out.

What You Get

What a WithLore launch video includes

Every launch video starts with your story — not a template. We concept, script, design, and produce the full piece, optimized for every platform where your audience actually pays attention.

Concept & Script

We study your product, your audience, and your competitive landscape. Then we write a script with a real narrative arc — hook, tension, payoff — not a feature checklist.

Storyboard & Art Direction

Full visual storyboard showing every shot before production begins. You approve the direction before a single frame is rendered. No surprises at delivery.

Full Production

3D animation, motion graphics, AI-cinematic, character animation — whatever the story needs. The production style serves the narrative, not the other way around.

Multi-Format Delivery

16:9 for YouTube and your website. 9:16 for TikTok, Reels, and Shorts. 1:1 for LinkedIn. Every format is re-edited for the platform — not just cropped.

Launch Strategy Consult

We advise on posting cadence, thumbnail selection, hook variations, and platform-specific optimization so your launch day actually lands.

Revision Rounds

Unlimited revisions on retainer. 3 rounds included for one-off projects. Our AI pipeline means changes happen in hours, not weeks. You never wait.

Selected Launch Work

Built with lore

How We Compare

The honest comparison for launch videos

	AI Avatar Tools	Traditional Agency	Freelancer	WithLore
Creative Quality	Generic templates	High (one style)	Variable	Story-driven, cinematic
Turnaround	Minutes	4-8 weeks	1-3 weeks	Days
Pricing	Self-serve sub	$50K+ per project	Per-project	Flexible retainer tiers
Style Range	Avatar only	1-2 styles	1 style	3D, MoGraph, AI, Character
Storytelling	None	Sometimes	Rare	Core DNA
Multi-Format	Single export	Extra cost	Extra cost	All formats included

FAQ

Questions about launch videos

On a WithLore retainer, launch videos are part of your ongoing production — you get the hero video plus all supporting content (social cuts, ad variations, teasers) for one monthly cost. For one-off projects, we scope and quote based on complexity. Either way, it's a fraction of traditional agency pricing. See our tiers or book a call for a custom quote.

Typical turnaround is 1-2 weeks from concept to final delivery. For retainer clients, we move faster since we already know your brand. Our AI-accelerated pipeline means revisions happen in hours, not days. If you have a hard launch date, we work backward from it.

SaaS products, mobile apps, consumer brands, crypto projects, hardware products, games — anything with a story worth telling. The production approach changes based on the product, but the method is the same: find the story, build the creative around it, deliver across every format.

No. We handle everything — concept, script, storyboard, production, delivery. You can give us as much or as little direction as you want. Even a one-liner like "we're launching the new product next month" is enough for us to start building a concept.

Everything digital: 3D animation, motion graphics, AI-generated cinematic, character animation, and hybrid approaches. We do not do live-action shoots — our entire pipeline is digital, which is how we iterate so fast. Style is always chosen to match the story, not forced from a template.

We'll build your launch video concept. For free.

Book a 30-minute call and we'll create a custom launch video concept with storyboard for your product — whether you hire us or not.

Get Your Free Concept

No pitch deck. No contracts. You keep the concept even if you don't work with us.