The Challenge
Why film promotion is harder than ever
The film industry has never been more competitive. Audiences have infinite options. Attention spans are measured in seconds. And the promotional window keeps shrinking. Here's what makes film video marketing uniquely difficult:
- Your trailer IS your marketing. In film, the trailer isn't just a piece of marketing. It's the most important piece of content you'll produce besides the film itself. A bad trailer can sink a great film. A great trailer can build an audience for a project nobody's heard of. The stakes are that high.
- Social platforms reward different content than theaters do. A two-minute theatrical trailer doesn't work on TikTok. A 15-second hook doesn't work on YouTube. You need an entire ecosystem of promotional content, each designed for how audiences actually discover and share entertainment on each platform.
- Independent filmmakers can't afford studio marketing budgets. Major studios spend millions on promotional campaigns. Independent filmmakers often have to promote their work with whatever budget is left after production. The content quality gap between indie and studio promotion is enormous, and audiences don't give you a handicap for being independent.
- Behind-the-scenes content needs to be strategic, not just raw footage. BTS content is one of the most powerful tools for building audience anticipation. But dumping raw on-set footage onto YouTube isn't a strategy. BTS content needs narrative structure, pacing, and intentional reveals that deepen audience investment without giving away the film.
- Animation and VFX in promotional content are expensive. If your film has animated sequences, fantasy elements, or VFX-heavy scenes, incorporating those into promotional content at quality is a separate production challenge. Most indie filmmakers can't afford to create new VFX shots just for a trailer.
What We Build
Promotional content for films and entertainment
Every format designed to build anticipation, drive audience engagement, and give independent projects the promotional presence of studio releases.
- Trailers & Teasers — cinematic promotional edits that set tone, build anticipation, and drive audience investment
- Social Campaign Content — platform-native promotional content for TikTok, Instagram, YouTube, and X
- Animated Sequences — title sequences, animated intros, and visual effects for promotional materials
- Behind-the-Scenes Content — strategically structured BTS that deepens audience connection without spoiling the work
- Festival & Submission Reels — presentation-ready content for film festivals, distributors, and pitch meetings
- Character & World Teasers — standalone content that builds the universe and characters before release
Selected Work
Entertainment projects we've built for
From cinematic trailers to character animation, we produce promotional content that does justice to the creative work it represents.