Merry Kringle was a limited edition Christmas campaign built as a lead funnel into a crypto project. The concept: a 3D Santa character who rates your Twitter account as naughty or nice — then actually buys you an Amazon gift and ships it to you based on your score. People tweeted their Christmas letters at the character to enter.
We handled the entire creative campaign end to end. Brand identity and graphic design. A 3D landing page. An AI-powered livestreaming character. Social content. The full universe around a single seasonal concept, designed to drive engagement and funnel attention into the project.
The campaign drove organic engagement through a mechanic people actually wanted to participate in — tweet your Christmas letter, get rated, win a real gift. The 3D character, livestreaming presence, and polished branding gave it the production quality that made it stand out from typical crypto marketing. Visit merrykringle.com →
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