Brand Film Production

Brand Films & Origin Stories for EdTech & E-Learning

Learning is supposed to be engaging. Your marketing video should be too.

The Challenge

Why EdTech companies struggle with video

EdTech is a competitive space where trust, clarity, and differentiation are everything. Most video content in the industry falls flat because it prioritizes features over story. Here's what we see:

Educational video is associated with boring, low-production talking heads
Standing out in a crowded market where every platform looks like the next Coursera
Proving ROI on video content when buyers are budget-constrained schools and districts
Creating content that resonates with both students and decision-making administrators
Scaling content production across multiple subjects and grade levels

The Solution

What a great brand film does for EdTech

A brand film isn't about your product features. It's about why your company exists, what you believe, and the change you're making in the world. We create cinematic brand films that turn your origin story, mission, and values into visual experiences that make people feel something — and remember your name.

Define your brand identity with a visual anchor that everything else revolves around
Build emotional connection that features and specs alone can't create
Attract talent, investors, and partners who align with your mission
Create a shareable piece that generates organic buzz and press coverage
Set the creative tone for all future brand content and campaigns

Deliverables

What's included in your brand film package

2-5 minute cinematic brand film
60-second trailer cut for social distribution
Social snippets (15s, 30s) for platform-specific distribution
Behind-the-scenes or making-of content
Brand visual language guide for future content

Comparison

WithLore vs. the alternatives

Approach	The Problem	WithLore Difference
DIY / Canva	You can't DIY emotional storytelling. Brand films require craft, not templates.	Cinematic, story-driven production
Traditional Agency	Agencies create corporate videos. We create films that make people feel something.	Agency quality at AI-accelerated speed
AI Tools	AI can generate visuals. It can't tell the story of why your company matters.	AI-accelerated, human-directed creative

Our Process

How we create brand films for EdTech

Founder interviews and brand archaeology — uncovering the real story
Narrative structure design — finding the emotional throughline
Visual concept, mood boards, and style frames
Full production — animation, motion design, cinematography
Sound design, music, and final color grade
Multi-format delivery for web, social, and presentations

Start Your Project

Use Cases

How EdTech companies use video

Platform launch videos that make learning feel exciting
Explainer content that demonstrates pedagogical value to administrators
Social media content targeting teachers, students, and parents
Demo videos that showcase unique learning experiences
Ad creative for B2B education sales and B2C student acquisition

Zero-Risk Offer

We'll build you a video concept. For free.

Book a 30-minute call. We'll create a custom brand film concept with storyboard for your edtech brand.

Get Your Free Concept

No pitch deck. No contracts. You keep the concept even if you don't work with us.

Brand Films & Origin Stories for EdTech & E-Learning

Why EdTech companies struggle with video

What a great brand film does for EdTech

What's included in your brand film package

WithLore vs. the alternatives

How we create brand films for EdTech

How EdTech companies use video

We'll build you a video concept. For free.

What are you looking for?

What's your budget?

What's your timeline?

Where should we send your video concept?

Pick a time to chat