The most mature AI video tool — but a tool isn't a production team. WithLore produces story-driven video content that converts — at cinematic quality, delivered in days.
Get a Free Video ConceptWe don't trash competitors. Runway is a real product used by real teams. Here's where they genuinely deliver:
If you need marketing-grade video content that drives revenue, Runway has real limitations:
| Feature | Runway | WithLore |
|---|---|---|
| What You Get | AI video generation and editing platform | Finished marketing videos ready to publish |
| Creative Direction | Self-serve — you direct every generation | Creative team handles concept through delivery |
| Production Quality | Good AI-generated clips with some manual control | Cinematic production blending AI, 3D, and motion design |
| Brand Consistency | Manual effort required for each generation | Maintained automatically across all content |
| Time Investment | Hours per finished video (learning + generating + editing) | Brief to finished video in days |
| Sound & Music | Not included — separate workflow | Full sound design and music included |
| Best For | Creators and teams who want to produce their own content | Teams who want finished content without the production overhead |
Runway is our most-used AI video tool. It has the most reliable output, the best editor, and the most predictable workflow of any AI generation platform. If you're a creative professional who wants to add AI to your toolkit, Runway is the best place to start. But here's the thing: Runway is a tool, and tools require skilled operators. The time investment to learn Runway, develop reliable prompting techniques, curate hundreds of generations to find the good ones, edit them together, add sound, maintain brand consistency, and deliver finished videos across multiple formats is substantial. For marketing teams whose job is strategy and growth — not video production — that time is better spent elsewhere. We use Runway daily. We also use Sora, Kling, Seedance, 3D tools, and traditional motion graphics. The right tool for each shot depends on what the shot needs. That's the value of a production partner over a single tool.
Book a 30-minute call. We'll create a custom video concept with storyboard — you keep it even if you don't work with us.
Get Your Free ConceptNo pitch deck. No contracts. You keep the concept even if you don't work with us.
We'll create a custom concept for your brand — yours to keep, no strings attached.
We'll learn about your brand and walk through your custom concept.