2025
Chip The Agent
Character Design, Modeling, and Animation
Copywriting for UI, scripts, and character persona
Content Strategy and Calendar Management
Stylized
B2C
Overview
When JustCreate came to us, they had a vision: turn their backend AI influencer management tool into a full-blown, front-facing creative personality. What started as the "Creative Human Identity Protocol" evolved—through bold storytelling, retro flair, and savvy strategic positioning—into CHIP, the neon-clad Agent-Agent and digital face of creator representation.
Our Role
We crafted CHIP’s brand from the ground up, developing a voice that merges polished professionalism with a hint of 90s nostalgia. From personality design to campaign messaging, we ensured every word, interaction, and catchphrase felt like it came straight out of a late-night infomercial—but smarter, sharper, and ready for the creator economy.
Problem
JustCreate had the tech—but no voice.
JustCreate built a powerful internal AI tool to manage creator campaigns, but it lacked personality, clarity, and brand distinction. It functioned like a backend assistant, but it wasn’t resonating with creators or clients. Without a clear identity or messaging framework, it couldn’t represent creators the way JustCreate envisioned: boldly, intelligently, and with flair.
Solution
Enter CHIP: a brand character built to represent creativity.
We transformed a faceless AI protocol into CHIP – The Agent-Agent, a fully branded digital persona with a strong voice, clear service boundaries, and memorable charm. Our solution combined brand strategy, character writing, and UX messaging to create an AI that feels like an agent—with professionalism for clients and personality for creators. The result? A consistent, confident digital rep who can negotiate deals, manage campaigns, and amplify talent with style.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Chip The Agent
Character Design, Modeling, and Animation
Copywriting for UI, scripts, and character persona
Content Strategy and Calendar Management
Stylized
B2C
Overview
When JustCreate came to us, they had a vision: turn their backend AI influencer management tool into a full-blown, front-facing creative personality. What started as the "Creative Human Identity Protocol" evolved—through bold storytelling, retro flair, and savvy strategic positioning—into CHIP, the neon-clad Agent-Agent and digital face of creator representation.
Our Role
We crafted CHIP’s brand from the ground up, developing a voice that merges polished professionalism with a hint of 90s nostalgia. From personality design to campaign messaging, we ensured every word, interaction, and catchphrase felt like it came straight out of a late-night infomercial—but smarter, sharper, and ready for the creator economy.
Problem
JustCreate had the tech—but no voice.
JustCreate built a powerful internal AI tool to manage creator campaigns, but it lacked personality, clarity, and brand distinction. It functioned like a backend assistant, but it wasn’t resonating with creators or clients. Without a clear identity or messaging framework, it couldn’t represent creators the way JustCreate envisioned: boldly, intelligently, and with flair.
Solution
Enter CHIP: a brand character built to represent creativity.
We transformed a faceless AI protocol into CHIP – The Agent-Agent, a fully branded digital persona with a strong voice, clear service boundaries, and memorable charm. Our solution combined brand strategy, character writing, and UX messaging to create an AI that feels like an agent—with professionalism for clients and personality for creators. The result? A consistent, confident digital rep who can negotiate deals, manage campaigns, and amplify talent with style.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Chip The Agent
Character Design, Modeling, and Animation
Copywriting for UI, scripts, and character persona
Content Strategy and Calendar Management
Stylized
B2C
Overview
When JustCreate came to us, they had a vision: turn their backend AI influencer management tool into a full-blown, front-facing creative personality. What started as the "Creative Human Identity Protocol" evolved—through bold storytelling, retro flair, and savvy strategic positioning—into CHIP, the neon-clad Agent-Agent and digital face of creator representation.
Our Role
We crafted CHIP’s brand from the ground up, developing a voice that merges polished professionalism with a hint of 90s nostalgia. From personality design to campaign messaging, we ensured every word, interaction, and catchphrase felt like it came straight out of a late-night infomercial—but smarter, sharper, and ready for the creator economy.
Problem
JustCreate had the tech—but no voice.
JustCreate built a powerful internal AI tool to manage creator campaigns, but it lacked personality, clarity, and brand distinction. It functioned like a backend assistant, but it wasn’t resonating with creators or clients. Without a clear identity or messaging framework, it couldn’t represent creators the way JustCreate envisioned: boldly, intelligently, and with flair.
Solution
Enter CHIP: a brand character built to represent creativity.
We transformed a faceless AI protocol into CHIP – The Agent-Agent, a fully branded digital persona with a strong voice, clear service boundaries, and memorable charm. Our solution combined brand strategy, character writing, and UX messaging to create an AI that feels like an agent—with professionalism for clients and personality for creators. The result? A consistent, confident digital rep who can negotiate deals, manage campaigns, and amplify talent with style.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?