Proposal

Icarus Launch Video

Prepared for Ian, Head of Creative

World Labs

March 2026

Valid through April 30, 2026

Executive Summary

A hand-animated launch video that introduces the Icarus showcase experience and drives traffic to the Spark 2.0 web demo. The video tells the story of Icarus — his flight, his wings burning, his fall — interwoven with messaging about World Labs, Spark 2.0, and its feature set. Built in a unique art style cohesive with the game world, designed to stop the scroll on social and compel viewers to experience the full interactive showcase.

Scope of Work

What We're Building

A single, high-impact hand-animated video that serves as the gateway to the Icarus web experience — the asset World Labs uses everywhere from social to the website to drive people into the Spark 2.0 showcase.

Icarus Launch Video

A hand-animated video that opens the Icarus story — Icarus flying, his wings catching fire, the fall from the sun — and weaves in World Labs and Spark 2.0 messaging throughout. The narrative sets up the showcase: Icarus broke the Loom of Dreams and must fix the dreams by helping dreamers trapped in the broken world. The video ends with a clear call to action driving viewers to the interactive web experience. Art style is cohesive with the game world, unique and hand-crafted — not AI-generated, not stock motion graphics.

Hand Animated Scroll-Stopping Social + Website

Storyboard & Script

Full creative brief with scene-by-scene storyboard, narrative script, and art direction. Establishes the visual language, pacing, and how Spark 2.0 features are woven into the story. Yours to review and approve before we animate a single frame.

Pre-Production Included

Platform Edits

Optimized cuts for each distribution channel — 16:9 for YouTube and website embed, 9:16 vertical for TikTok/Reels/Shorts, 1:1 square for LinkedIn/Twitter. Each edit tailored to the platform's format and attention patterns.

Multi-Format 16:9 + 9:16 + 1:1

The World

Icarus & The Loom of Dreams

The showcase pushes the limits of Spark 2.0's LOD system — a fully interactive 3D world built to demonstrate what's possible. The launch video is the hook that pulls people in.

Timeline

Production Timeline

Storyboard & Script

Week 1

Narrative development, scene-by-scene storyboard, art direction. We define how Icarus's story and Spark 2.0 messaging interweave. You review and approve before production begins.

Art Direction & Style Frames

Week 2

Key frames in the final art style — establishing the visual language for the full video. This is where the hand-animated look gets locked in.

Animation

Weeks 3–5

Full hand animation production. Weekly check-ins with rough cuts at each milestone. Sound design and music direction in parallel.

Final Delivery

Week 6

Final video with sound design, platform-specific edits (16:9, 9:16, 1:1), and all source files delivered.

Investment

Icarus Launch Video

Hand-animated hero video, full production

$X,XXX

Storyboard & Script

Pre-production, art direction

Included

Platform Edits

16:9 + 9:16 + 1:1 optimized cuts

Included

Total TBD

50% deposit to begin production. Remaining 50% on final delivery.

Terms & Conditions

50% deposit required to begin production. Remaining balance due on final delivery.

Two rounds of revisions included per deliverable. Additional rounds at $150/hour.

Timeline begins on receipt of deposit and access to Spark 2.0 showcase assets and brand guidelines.

All final deliverables and source files transfer to World Labs upon full payment.

Storyboard and script are delivered and approved before animation begins — no wasted production time.

Next Steps

Let's tell the Icarus story

Book a call to walk through the creative direction and lock in the production timeline.

Book a Call