Proposal

Bluebee Character Development & Content Package

Prepared for Nicolas Bemaman

Tastewise

March 2026

Valid through April 30, 2026

Executive Summary

We'll develop the Bluebee character from concept to production-ready asset — a fully realized blue bear chef mascot built for short-form content at scale. Alongside the character, we'll deliver a launch package of 20 assets: 10 static images and 10 short-form videos optimized for TikTok and Instagram. Everything you need to own food content on social.

Related Materials

Concept

Bluebee — The Bear

Scope of Work

What We're Building

Character development from concept to production-ready, plus a launch content package of 20 assets featuring Bluebee.

Bluebee Character Development

Full character design and production pipeline — from the concept art we've already developed into a finalized, production-ready character. Includes character model, expression sheet, pose library, environment styling, and a style guide so the character stays consistent across every piece of content. Includes an approval process with your team to sign off on the final character before moving to content production.

Character Design Style Guide Team Approval

10 Static Images

Text-forward social images featuring Bluebee in different poses and iterations — each designed around a specific customer pain point with clear CTAs. Think trending data callouts, industry insights, and product hooks layered over the character. Built for Instagram feed, carousels, stories, and LinkedIn.

10 Images Text + CTA Overlays Instagram + LinkedIn

10 Short-Form Videos (15s)

15-second videos featuring Bluebee for TikTok and Instagram Reels. A mix of two formats: trending food updates powered by real Tastewise data (ingredient trends, rising flavors, seasonal signals) and recreations of trending viral food content with Bluebee as the character. Designed for maximum organic reach.

10 Videos 15 seconds TikTok + Reels

The Character

Bluebee

The blue bear chef at the center of the campaign — already concepted, ready to be brought to full production.

Timeline

Production Timeline

Character Dev

Weeks 1–2

Finalize character design, expression sheet, pose library, and style guide. Includes an approval process with your team — we move to content once Bluebee is signed off. Timeline depends on your internal review speed.

Static Images

Week 3

Produce 10 text-forward static images with Bluebee in various poses, each built around a customer pain point with CTA overlays.

Video Production

Weeks 4–5

Produce 10 × 15-second videos — trending food updates using Tastewise data and recreations of viral food content featuring Bluebee. Weekly check-ins with rough cuts.

Investment

Character Development

Design finalization, style guide, production pipeline

$X,XXX

10 Static Assets

Instagram-optimized images featuring Bluebee

$X,XXX

10 Short-Form Videos

TikTok + Reels content, 15–30s each

$X,XXX

Total TBD

50% deposit to begin. Remaining 50% on final delivery of all assets.

Terms & Conditions

50% deposit required to begin production. Remaining balance due on final delivery.

Two rounds of revisions included per deliverable. Additional rounds at $150/hour.

Timeline begins on receipt of deposit and access to Tastewise brand assets and data.

All final deliverables, character files, and style guide transfer to Tastewise upon full payment.

NDA in place — all campaign materials kept confidential until public launch.

Next Steps

Let's build Bluebee

Book a call to finalize pricing and lock in your production slot.

Book a Call